- Newcastle’s iconic greyhound track to be renamed Ladbrokes Gardens as part of long term deal
Ladbrokes continues to plant seeds across the Hunter region of New South Wales with the world’s oldest bookmaker today announcing a three-year partnership with the Newcastle Greyhound Racing Club.
The partnership will see the track renamed Ladbrokes Gardens, include the running of the Ladbrokes Red Dog Series at more than 100 meets at the venue each year and also naming rights to various races, including the Ladbrokes Newcastle Cup.
“We are very proud of our partnerships with such great clubs across Australia and this is no different, especially in a community like Newcastle,” Ladbrokes Chief Marketing Officer, Jason Kibsgaard said.
The partnership extends Ladbrokes commitment to the region; the company also joined forces the iconic Newcastle Knight’s NRL franchise at the beginning of the current season.
“The Newcastle community is very loyal especially to those who support us, so to see Ladbrokes make a clear commitment to this region will be of great benefit for all parties,” Newcastle Greyhound Racing Club, Chief Executive Gary Brown said.
The partnership takes effect from July 1 for a period of three years with an option to extend for a further two.