Featured Bets

Ladbrokes Australia Launch Data Driven Featured Bets Product


MEDIA RELEASE: Ladbrokes Australia have continued to ingrain themselves as leaders in market innovation with today’s release of the all-new Featured Bets product.

The predictive intelligence algorithm was developed by our Technology team which draws information from a client’s betting history, and through a sophisticated machine learning process it produces a list of suggested bets for upcoming races.

Our early testing of the Featured Bets engine revealed that the product could accurately predict what a client may like to bet on. This innovation is just the start of what Ladbrokes has in store for the use of personalised betting products in 2016.

The Featured Bets function is available for use across all racing formats; thoroughbred, harness and greyhounds and will forward customers betting ideas for upcoming races both locally and internationally.

Ladbrokes Australia Chief Technical Officer Gary Shannon said the launch of Featured Bets is just another example of the company’s commitment to market innovation and providing clients with a world-class product.

“The Featured Bets product is the first initiative by the Ladbrokes technology team in making use of our extensive data platform.”

“2016 is slated as a big year for Ladbrokes as we expand upon our CRM technologies and the Featured Bets platform is the first of a number of initiatives.

“Our team of analytics experts and developers have produced this market-first, patent pending technology to gauge our customers’ betting history and make suggestions in line with their betting profile and options they may find interesting.”

Head Bookmaker Jason Scott said Featured Bets offers punters yet another unique way to approach placing a wager.

“Not only can our clients pick new horses, this will serve as a reminder of a horse they’ve won on previously.”

The Featured Bets product is available to all Ladbrokes Australia members from today (Wednesday, January 20th).

Jared Timms
[email protected]
461-473 Lutwyche Road,
Ph: 1300-523-276

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