Ladbrokes Australia Launches New InfoHub Feature


MEDIA RELEASE: Ladbrokes Australia continue to lead the market in technology features with the release of the all-new InfoHub product, offering punters the ability to easily research the facts, figures, form and history of their favourite teams and horses prior to placing a bet.

InfoHub is simple to use and ideally placed; accessible by an icon or by simply turning the phone on its side on any given betting market the service is offered. The punter is faced with a huge catalogue of timely, up-to-date data covering everything from a team’s winning streak, record against their upcoming opponent or the speed map and individual comments involving every runner in an upcoming horse race.

InfoHub also allows punters to see where money has already been placed and detailed fluctuations of the markets surrounding their selected game or race.

Ladbrokes Australia have developed a number of ground-breaking algorithms involving data sourced from punters’ betting practices and continue to build on an already unique, well-rounded betting experience.

Chief Technology Officer Gary Shannon said the release of InfoHub across the Ladbrokes network is another example of the company’s commitment ground-breaking technology innovation and laying the foundations in the Australian market.

“The InfoHub platform is the beginning of a world class sports betting content platform which delivers rich statistics and insights into events, game-changing prediction algorithms and dynamic editorials on a sporting event basis.”

“There has been a notable shift to a mobile-preferred betting experience driven by our customers and the InfoHub product is available to every mobile user through a simple flick of the wrist.”

“By turning your smartphone on its side your device will brim with information about an event and give you the opportunity to make informed betting decisions on the spot.”

Once a punter has finished researching their desired game or race, settling on a wager is as easy as clicking on the team or horse they want to back, which will then return to the betting market.

Ladbrokes Head of UI/UX Shane Asanuma said InfoHub offers clients yet another quick, easy and convenient way to research and gain unique insight into their selections prior to placing a bet.

“InfoHub is a product that offers our clients good and broad information in a specific area; important information for placing a bet and ultimately saves time wasted on compiling data from several different sources.”

“InfoHub offers our customers a completely transparent experience through keen, up-to-date insight into any given market and as a result, offers the best possible opportunity to subsequently place a winning wager.”

“It offers everything from fun facts based on performance of players, under-over ladders and a host of in-depth information in one place, which can be difficult to find via other avenues.”

Infohub is already available across a range of sport and racing options including Soccer, Tennis, Basketball, the NFL and the three major racing formats, and will be available on codes like the AFL and NRL when seasons commence.

Jared Timms
[email protected]
461-473 Lutwyche Road,
Ph: 1300-523-276

Click to download InfoHub screenshots

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