- Gold Coast Titans and Ladbrokes Australia announced platinum partnership for 2016
- Ladbrokes Australia goes local for first major NRL sponsorship
- Titans aim for record-breaking season matched by the introduction of innovative audience engagement tactics with Ladbrokes Australia
Ladbrokes Australia and the Gold Coast Titans have this morning announced their official key partnership for 2016 NRL season.
As the season kicks off today, the new platinum partnership between the Queensland-based corporations is a perfect start to the Titans playing season.
With their first game this Sunday, Ladbrokes is the newest addition on the team jerseys featuring in the prime sleeve and lower back positions as a major partner.
Ladbrokes Australia Chief Marketing Officer Simon Jarvis is thrilled with the partnership and is excited for the potential record-breaking season to start.
“The partnership with the Gold Coast Titans for the 2016 NRL season is a milestone event for Ladbrokes Australia as its our first major NRL sponsorship since entering the Australian market in 2013,” Mr Jarvis said.
“As as a proud QLD based company we couldn’t have found a match with a better partner that so closely aligns with our industry affiliations.”
“The Gold Coast region is key to our business, its growth and development and our brand association is going to be very beneficial for everyone involved.
“We’re working on some great ideas to take sporting partnerships to a new, innovative and engaging level during the course of the season – for viewers at home and supporters in the grand stand. We can’t wait for it all to kick off.
Gold Coast Titans CEO Graham Annesley said the partnership with Ladbrokes Australia will be a great opportunity for both parties to continue to embed themselves firmly into the Australian sporting landscape.
“Our partnership with Ladbrokes is incredibly important for the future success of the Titans, both on and off the field.
“The Ladbrokes brand internationally is older than the game of Rugby League itself with over 130 years of history behind it. We are very excited to be joining forces with such a major, well-established multi-national brand that shares the Titans vision for future growth and success.
“Sponsorship is incredibly important to our club to ensure we can provide as many resources as possible to Neil Henry and the players, giving them the best possible chances of success” Mr Annesley said.
Both Ladbrokes and the Titans are absolutely committed to only promoting responsible gambling and ensuring the integrity of sports are protected at all times.
The Gold Coast Titans will officially begin their season against the Newcastle Knights at Cbus Super Stadium on Sunday evening, 5:30pm AEST.
Ladbrokes CMO Simon Jarvis (left) and Titans CEO Graham Annesley.