Ladbrokes has been recognised as Australia’s premier betting agency, winning two major awards at the prestigious EGR ceremony in Sydney.
The online bookmaker received the ‘Innovation of the Year’ award for the creation and implementation of its ground-breaking ‘Odds Boost’ product, which has since been replicated and rolled out by industry rivals.
The highest accolade was to come, with Ladbrokes holding off some fierce competition to be crowned ‘Operator of the Year’.
The impressive dual awards demonstrate the huge strides Ladbrokes has made since becoming operational in Australia just four years ago.
“In what is an unbelievably competitive marketplace, being named ‘Operator of the Year’ is an achievement which cannot be understated and one which we are immensely proud of,” Ladbrokes Chief Executive Officer, Jason Scott said.
“We’ve come a long way in a short period of time, and there’s no limit on what we can achieve.
“It’s clear that our commitment to innovation and service has seen Ladbrokes become the punter’s choice.”