Ladbrokes continues to throw its support behind Australian sport, today announcing a three-year deal to become the Official Online Betting Partner of the PGA of Australia.
The partnership will see Ladbrokes become the naming rights sponsor of the PGA Pro-Am Series and the PGA Legends Tour, while offering activations for spectators at some of the country’s biggest golf tournaments.
“We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia,” Ladbrokes Chief Marketing Officier Jason Kibsgaard said.
“To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia,” David Pryles, General Manager – Commercial of the PGA of Australia said.
“This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”
The partnership teed off this week.